DFS next to go bust?

How desperate do you have to be to set "wood pellets" as one of your keyword combinations in Google AdWords, if you are in the business of selling furniture?There is nothing in your product range that is remotely related to wood pellets. There is nothing that might match if this were a mis-spelling. And there is no reason to think that people looking for wood pellets would also be looking for furniture. Smacks of desperation to me.

It's no surprise. This sort of business is always close to the edge, and how many people will be rushing out to buy sofas in the current economic climate? Their market must be about as far from recession-proof as you can get.

DFS advert in wood-pellet section